Strategic Use of Images in Search Engine Optimization

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When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.

In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.

About Me: I'm the digital marketing specialist, competent in SEO (Google, Yahoo & Bing), Google Adwords (Search, Display, Google Shopping etc.), Facebook & Instagram Advertising etc. I can work in all platforms of digital marketing & advertise the legitimate products/services in a specific country, city or all over the world. I am very confident, dynamic, energetic, enthusiastic & dedicated freelancer as I want to build my career as a full time professional freelancer for long time. I prefer quality work rather than quantity & hard working is my way to become successful. If you hire me, then I will provide you my best quality services for your project until you achieve your goal with complete satisfaction. Expertise I do have: ✓ Managed AdWords and PPC for diversity of companies with a budget up to $500,000 per annum. All campaigns with a positive ROI. ✓ Successfully increased organic (SEO) traffic for websites with 1,000,000+ unique visits every month. ✓ In-depth Google Analytics analysis (and other tools) to make appropriate suggestions and drive positive change. ✓ Easy to understand reports and full transparency on everything I do and everything your budget is spent on. Let's get started! Contact me to discuss your plans.

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